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Email Signatures to Promote Your Business

Posted on Tuesday, June 19, 2007 by Rick Breslin in Quick Tips

In addition to conveying a professional business image, an email signature can help to convert leads into sales.

Do you have an email signature? If not, you are missing out on an easy and under-rated form of marketing your business online. In this episode, Rick covers the following points:

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  • What is an email signature?
  • Why should you have one? (the business benefits)
  • Plain text or HTML (graphics) - which is better?
  • General guidelines to follow
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Web links mentioned in this podcast:

Sample email signature:

The sample email signature shown to the right includes the "Drive Thru" branding, as well as my contact information and a link to our company website.

This signature is HTML-formatted to allow for the images, links, and color formatting in the signature.

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