Email Signatures to Promote Your Business
In addition to conveying a professional business image, an email signature can help to convert leads into sales.
Do you have an email signature? If not, you are missing out on an easy and under-rated form of marketing your business online. In this episode, Rick covers the following points:
- What is an email signature?
- Why should you have one? (the business benefits)
- Plain text or HTML (graphics) - which is better?
- General guidelines to follow
Web links mentioned in this podcast:
- SnipShot.com An easy to use web-based image editor
- Wikipedia entry for "Signature block" A jaded explanation and history/origin
Sample email signature:
The sample email signature shown to the right includes the "Drive Thru" branding, as well as my contact information and a link to our company website.
This signature is HTML-formatted to allow for the images, links, and color formatting in the signature.
Return to the master episode listing.
Have a question about marketing your small business online?
Call 800-599-THRU (8478), extension 707, and leave your question in our voice mailbox. We will do our best to address your question in an upcoming podcast, and we may even play your message on the show! (Please leave your permission.)
